MARKET IDENTIFICATION & PENETRATION

Ingeniana Management Consultants works with your company to determine your competitive strengths and weaknesses. We then analyze various market segments to identify those with the highest potential for your Company

CONSULTING SERVICES


COMPETITIVE ANALYSIS We analyze your competitors to determine their strengths and weaknesses and compare them to your company's strengths and weaknesses. We also analyze your standing among the competition and utilize this information in planning your penetration of new markets.

DEMAND ANALYSIS Utilizing proven marketing research techniques, we will identify key suspects (customers) in identified complimentary market segments that can be targeted for penetration utilizing your company's identified strengths.

MARKET PENETRATION We work with your Company to develop a marketing program designed to provide the highest probability of success with targeted new customers at a cost that is within your company's budget. We also work with your sales organization and/or independent sales reps to provide them with the tools for successful implementation of your Marketing Plan.


PREPARE NECESSARY TOOLS We work with your organization to develop both effective and focused literature to support your sales efforts. We can also provide a targeted advertising campaign to support your marketing efforts.

WEB SITE DEVELOPMENT We can design and host an effective web site that will allow your company to participate in the fastest growing market of all, the Internet.


TRAINING Our experienced consultants provide training in all areas that require it - Inside Sales, Customer Relations, Sales Management, Sales Presentation, Outside Sales Representatives.


MARKET SERVICING COSTS When appropriate we will analyze the costs involved in serving selected markets - both current and target - to determine the economic viability, compare servicing costs of alternate markets and to prioritize planned efforts. We can perform this by customer and by market if warranted.

Want Help - Contact Us

For more information:
INGENIANA MANAGEMENT CONSULTANTS
2220 Hickory Leaf Dr.
Rochester Hills, MI 48309 US
Email: ingeniana@wowway.com
(248) 652-3941

Professional Custom Web Site Design & Ecommerce
Custom Web Site Design & Ecommerce

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